The Luminous Shop

Beta Launch Email Sequence + Calendar

$47.00 USD $77.00 USD

Make your first online launch easy, peasy, lemon squeezy.

"Launch", they say. "Get it out there!", they say.

Okay, okay! You sit at your desk to "launch and get it out there", but if you struggle to know what to do beyond writing a single email and IG post, then this power packed duo solves everything.

We've cleverly combined a "Hey, I've got a new program launching" email sequence with a launch calendar. Now you can quickly write those launch emails (notice the plurality!) and know when to send them by following the color coded calendar. 

There are emails for all three phases of your launch. The pre-launch emails warm your audience up. The launch emails announce that cart is open, explain the program and invite everyone in and the launch wrap-up includes a final post-launch email.

The emails are written in a “Mad Libs” style. This means the body of the email is written for you and you simply need to add a little pow to make them yours. All the grammar and sentence structure is taken care of so your only job is to show off your quirkiness, humor, scientific mind, or whatever makes you, you!!


This sequence is for those who crumble at the thought of trying to organize a launch and who has often whispered to themselves, "I just wish I had someone to tell me what to do". 


  • Small tweaks to the copy will allow you to use this for subsequent launches.
  • Use the email copy for social posts.
  • Create TikTok or Reels scripts from your email copy


  • Instant access to 9-email templates in a PDF digital download
  • Additional access to the templates in a Google doc format so you can start personalizing them immediately
  • Launch calendar in a PDF digital download

Are you launching an online membership? You should check out our Membership Launch Kit, which includes a launch sequence and calendar specific for movement-based memberships. 


This is a digital product. Nothing physical will ship.

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